How2Advertise on Travel2SouthAfrica

Why should you get listed?

If you are looking for tourists and like their foreign currency and would like to give them a personal taste of something great, then instead of advertising overseas get yourself onto www.travel2southafrica.com and let it advertise for you – on Radio, billboards and travel columns in weekly papers in the UK and parts of Europe. Bringing the tourists to sunny South Africa and straight to your doorstep.

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Advantages of advertising with Travel2SouthAfrica.com

• An accessible solution to reaching the international market
• Access to previously unknown or inaccessible buying influences
• Profiling your service cost-effectively
• Be seen, heard and visualized across the world

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Why get listed when you already have a website?

Many clients have experienced greater success with a listing on a travel portal like Travel2SouthAfrica.com than they ever would have with their own website. Having a successful website, would require aggressive and expensive marketing and not to mention the hundreds of hours work needed to optimize your website.   Your website could still be used as a powerful visual tool by having your listing on Travel2SouthAfrica.com link directly to your site, but leave the marketing and advertising headaches up to us.

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What does a listing consist of?

As the name suggests, we list your business in a specific category and area. The actual listing consists of the following:

• Four images/photographs and a 300 word description
• Online Reservations or Contact form
• Personal contact details
• Town/Province and Category specific

See our optional extras below.

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Extras to boost exposure

Should your business fall into a big category with many options, you may choose to buy one or more of our optional extras to further enhance your chance of exposure. These extras consist of the following:

• Top10 Listing
• Banner + Listing
• Button + Listing
• Specials - FREE !

See below for more details on these options.

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What is a Top10 listing?

This listing is the same as the standard listing, except that it will remain in the top 10 (maximum displayed) entries on a respective page. This ensures that your business will never be overlooked, no matter how many other options there are (limited to 10 per city/area). All listing offers are sold on a first-come-first-served basis. A Top 10 Listing can consist of up to 300 words and include 4 pictures.

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What is a banner?

This is an image of 468x60 pixels to be displayed at the top of the respective page. It can be in colour (usually limited to 32, 64 or 128 colours) and may show some animation, provided that the maximum size does not exceed 25kb (recommended size: 12kb). This ensures a speedy download and fast surfing experience for all users. The banner will be clickable, and will open a new page with the customer's requested page (e.g. homepage of customer’s website).

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What is a button?

A button is a smaller version of a banner, and is displayed in one of 3 slots on the right side of the respective page, below what we like to call our "minimap". The button is 120 by 100 pixels, and a colour depth of 32, 64 or 128 colours is allowed. Animation is seldom used, as the maximum size for a button is 10kb (recommended size: 6kb). Upon clicking the button, a user will be presented with a new window featuring the client's requested page (e.g. homepage).

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What is the FREE Special?

We would be glad to advertise your Special Offers, Promotions or Winter/Summer Specials for FREE. (certain conditions apply)
Special boxes, similar to the buttons, have been created on all our pages for this purpose. They can be placed according to category, region or both.

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Marketing and Exposure

To ensure you get the best international exposure, we will make use of the following media to advertise travel2southafrica.com

• Top international tourism magazines - Süd-Afrika (German travel magazine specifically on Southern Africa), Travel Weekly (British, distributed to travel agents and tour operators), Southern African Tourism Update & Condé Nast Traveller (top American travel magazine, sold worldwide)
• Billboards at international airports
• Advertorials in newspapers (Weekend Argus, Cape Times, The Star, Pretoria News etc.)
• Jingles on radio stations (KFM, RSG, 5FM, Radio Helderberg)
• UK taxi and bus branding
• Exhibit at the World Travel Market
• Getaway show
• Listings in all major electronic pages/directories – Yellow Pages etc.
• Listings on all major search engines (the most advanced software enables us to stay in top positions on all the major search engines like Yahoo, Google, Lycos, Ananzi, MSN, etc. )

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• Listing:
  Annual payment of R625
• Button + Listing:
  Monthly direct debit: R300pm x 12 months or a Annual payment of R3060
  R250 to create button (if necessary)
  * a Top 10 Listing can be arranged at an extra charge of R52pm
• Banner + Listing:
  Monthly direct debit: R400pm x 12 months or a annual payment of R4080
  R250 to create banner (if necessary)
  * a Top 10 Listing can be arranged at an extra charge of R52pm
• Top10 Listing:
  Monthly direct debit: R350pm x 12 months or a annual payment of R3570

Please note: all our rates include VAT

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Searching through Travel2SouthAfrica.com

To make our website even more interactive and resourceful to potential travelers and clients alike, we've programmed maps into the information. These maps can either be clicked right from the start or at a later stage.

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An added benefit to clients is the newsletter update. This email aims at keeping you up to date with the latest developments and specials. Not only does this serve to keep clients and partners informed on a regular basis, but it also acts as a window to the current website via email. The option to receive our newsletter is included in the registration process, and can be cancelled simply with a reply email.

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For any queries please contact: info@travel2capetown.com